Moral Ambition
"But you have to get down to earth and realise you need a team to get stuff done. You need a community."
Bruno Amaral
AI Darwin Awards
The not-so-beautiful web and the importance of anchoring the hype cycle.
Affordable AI for Clinical Trials, the story of João Nabais
João proved that small organisations can train effective AI models to save time, and reduce costs. His work is opening possibilities for open science and clinical research.
Do you need analytics on your site?
You do not need “analytics” for your blog because you are neither
The things AI can't do
There's a quote attributed to Thomas Edison. "I found 1000 ways that didn't work", and he only told us the 1001.
Does AI dream of electric sheep?
LLM's aren't human but that doesn't mean they shouldn't have human values
Paper cranes and coffee cups
I learned how to fold the traditional paper crane when I was
We are not in PR anymore
Twenty years on, PR is still wrestling with old debates. Maybe it’s time we ask harder questions about where the profession stands today.
GenAI for content: Have we come far?
AI can now be a helpful assistant. Tell it clearly what you need, and it gives you a decent first draft. That’s how I built the new Gregory-MS Support page: AI did the heavy lifting, and I took care of the final checks.
Reboot, reset, restart
After months of silence, I’m hitting reset. Between work, anxiety, and health challenges, I poured my energy into GregoryAi, but lost touch with myself. Now, I’m trying to find out who I am.