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Paper cranes and coffee cups

Paper cranes and coffee cups

I learned how to fold the traditional paper crane when I was a teenager, from a guy I met at a random summer camp. It caught my attention because I had once seen a cartoon telling the story of 1000 paper cranes. Folding the cranes became something I would do
Bruno Amaral 26 Aug 2025
We are not in PR anymore

We are not in PR anymore

Twenty years on, PR is still wrestling with old debates. Maybe it’s time we ask harder questions about where the profession stands today.
Bruno Amaral 22 Aug 2025
GenAI for content: Have we come far?

GenAI for content: Have we come far?

AI can now be a helpful assistant. Tell it clearly what you need, and it gives you a decent first draft. That’s how I built the new Gregory-MS Support page: AI did the heavy lifting, and I took care of the final checks.
Bruno Amaral 21 Aug 2025
image of a pencil placed in the middle of an open notebook with blank pages.

Reboot, reset, restart

After months of silence, I’m hitting reset. Between work, anxiety, and health challenges, I poured my energy into GregoryAi, but lost touch with myself. Now, I’m trying to find out who I am.
Bruno Amaral 17 Aug 2025

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