First slide

This is My Notebook

We all contain multitudes. People are much more than their Social Media, and those platforms don't give us much room to build on.

This is my playground and scrapbook where I share what I know, what I do, and what I am thinking about.

Inside these pages there are blog posts, in-depth articles, projects, and even games. Each of them, a different piece of me.


Teaching first year students at the School of Communication and Media Studies


Teaching a Digital Strategy post-graduate course at University of Lisbon, ISCSP

Read more

Consulting work in Corporate Communication, and User Experience

Get in touch

Latest Writing


Making the most out of an Artificial Intelligence

This is the second part of an Artificial Intelligence (AI) Series. The first part focused on what is AI and what kind of technologies and techniques are used to build one. What problem are we solving with artificial intelligence? We don’t build these robots just because they are interesting and fun. AI is being used for a number of reasons, from medical diagnosis to summarising large amounts of text. ChatGPT is a game changer because it is so generic.
Read more

by Bruno Amaral, 01-Jan-2023



Dive into a story or project


How to Design a Communication Strategy


Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed the word has long been used implicitly in different ways even if it has traditionally been defined formerly in only one. Henry Mintzberg em ‘The Strategy Concept I: Five Ps for Strategy’. 1987 This article became long due to the need not to skip steps and avoid the shortcuts of those who already work in Digital Communication for more than a decade.
Read more

by Bruno Amaral, 19 Sep 2019


The True Measure of a Startup

This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I follow the startup scene in Lisbon from a safe distance. It’s good to be close enough to understand what is going on, and it’s important not to focus too much and lose perspective. The same applies to a number of startups abroad.
Read more

by Bruno Amaral, 24 Apr 2018


The Importance of Proving Authority

Summary Everyone has a right to write and discuss anything they wish, within the boundaries of human rights. Publishing platforms, like Medium, work to organize content and suggest it to us. They want to show us something we like so we spend more time using the site. This is also true for Facebook, Instagram, LinkedIn, and others. The problem is that the recommendation algorithm does not take into account a person’s authority on the subject.
Read more

by Bruno Amaral, 24 Dec 2018

Keep Exploring


Enter your email to get a weekly digest of new posts.