Business Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in …

Bruno Amaral
Bruno Amaral
Posted on 6 December, 2018
Communication Full dissertation : Online Publics and Value Systems

<img class=“alignright wp-image-1025” alt=“capa” src=capa1.jpg" width="" height="" /> As promised on …

Bruno Amaral
Bruno Amaral
Posted on 21 January, 2013
Communication Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. …

Bruno Amaral
Bruno Amaral
Posted on 22 October, 2012
Communication Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come with no …

Bruno Amaral
Bruno Amaral
Posted on 2 January, 2011
Communication Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can …

Bruno Amaral
Bruno Amaral
Posted on 7 March, 2010
Communication Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms …

Bruno Amaral
Bruno Amaral
Posted on 29 December, 2009
Web Online Publics, Values and Values Systems

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the …

Bruno Amaral
Bruno Amaral
Posted on 14 December, 2009
Bledcom en Bledcom, First Day

Made it to Bled after a trip that proved to be longer than expected. And so far I most say that the choice of subject for the conference was perfect — …

Bruno Amaral
Bruno Amaral
Posted on 3 July, 2009
Subscribe

Enter your email to get a weekly digest of new posts.