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Business

Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more

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Communication

Full dissertation : Online Publics and Value Systems

<img class="alignright wp-image-1025” alt="capa” src=capa1.jpg” width=”” height=”” /> As promised … Read more

Bruno Amaral Bruno Amaral

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Communication

Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more

Bruno Amaral Bruno Amaral

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Communication

Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come with no … Read more

Bruno Amaral Bruno Amaral

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Communication

Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more

Bruno Amaral Bruno Amaral

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Communication

Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms … Read more

Bruno Amaral Bruno Amaral

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Web

Online Publics, Values and Values Systems

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the … Read more

Bruno Amaral Bruno Amaral

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