Values
Business
Storytelling in Advertising
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more
Communication
Full dissertation : Online Publics and Value Systems
As promised on my last post, you can now find here my full dissertation on online Publics and Value Systems. There is also an executive summary and … Read more
Bruno AmaralCommunication
Crash course in Values
This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more
Bruno AmaralCommunication
Facebook Data team reveals research on Values Systems
Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its … Read more
Bruno AmaralCommunication
Euprera Spring Symposium and the Values School of Thought
Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more
Bruno AmaralCommunication
Grunig on the Digitalisation of Public Relations
Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled … Read more
Bruno Amaral
Web
Online Publics, Values and Values Systems
Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the … Read more
Bruno Amaral