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Business

Storytelling in Advertising

Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more

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Communication

Full dissertation : Online Publics and Value Systems

As promised on my last post, you can now find here my full dissertation on online Publics and Value Systems. There is also an executive summary and … Read more

Bruno Amaral Bruno Amaral

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Communication

Crash course in Values

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more

Bruno Amaral Bruno Amaral

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Communication

Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its … Read more

Bruno Amaral Bruno Amaral

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Communication

Euprera Spring Symposium and the Values School of Thought

Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more

Bruno Amaral Bruno Amaral

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Communication

Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled … Read more

Bruno Amaral Bruno Amaral

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Web

Online Publics, Values and Values Systems

Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the … Read more

Bruno Amaral Bruno Amaral

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