values
Storytelling in Advertising
Advertising is funny. Like all marketing, it is a reflection of the society where it is created. And it changes together with technology the shift in … Read more
Full dissertation : Online Publics and Value Systems
<img class="alignright wp-image-1025” alt="capa” src=capa1.jpg” width=”” height=”” /> As promised … Read more
Crash course in Values
This is what kept me busy the last week, a quick intro to values systems applied to Public Relations. The first slides quotes a report by the Arthur W. … Read more
Facebook Data team reveals research on Values Systems
Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come with no … Read more
Euprera Spring Symposium and the Values School of Thought
Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can … Read more
Grunig on the Digitalisation of Public Relations
Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms … Read more
Online Publics, Values and Values Systems
Online Public Relations, Publics and Values Systems; This was the title of the dissertation that I presented this last friday. It was a work that had the … Read more