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Communication

Online PR at ISCSP and UBI

I had the opportunity to share some ideas at two universities over the past few weeks, ISCSP-UTL thanks to Sónia Sebastião and at UBI thanks to Gisela …

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Bruno Amaral Bruno Amaral

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Communication
Business

What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the … Read more

Bruno Amaral Bruno Amaral

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Communication

Grunig on the Digitalisation of Public Relations

Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled … Read more

Bruno Amaral Bruno Amaral

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