Web
The Excess of Information
If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a …
Bruno Amaral
Posted on 4 October, 2010
web
Intro – The Internet
It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) …
Bruno Amaral
Posted on 1 October, 2010
Communication
Business
What the web is made of (and what that means for PR Strategy)
If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the …
Bruno Amaral
Posted on 26 April, 2010
Communication
Grunig on the Digitalisation of Public Relations
Philip Young’s blog, Mediations, is one that I follow for quite some time now. Yesterday, it mentioned an article on PRism by Jim Grunig titled Paradigms …
Bruno Amaral
Posted on 29 December, 2009