LIVE! Lessons From Going Live Around the World

Wed, 14 Nov 2018 16:10:36 +0100

[Https://bit.ly/sreespark](Slides used in the presentation)
[Https://bit.ly/sreetips](Sree’s Tips)

What I’ve learned from doing hundreds of live videos - my brand-new presentation at #spark in Copenhagen. THE SLIDES: https://t.co/2th9oZJMKs. • Meanwhile, my best social media tips on one sheet: https://t.co/XDfMkGqnaQ • Thanks, @FalconIO
— Sree Sreenivasan #smwknd (@sree) November 14, 2018

https://twitter.com/sree/status/1062726679804764160

People watching live video and who are attending Spark.

Don’t be an ask on social media. Connect with people and share their content. Use your phone as a collection device.

The last two papal transitions showed a great increase in the way we use technology, and who uses technology.It didn’t even take us five years to go into live streaming.

Live video means no homework, you don’t need to edit it, and the platforms you can use are in the hundreds.

There is too much going on online and today the scarcest resource of our century is attention.

Live video can help you cut through the clutter
Done well it’s a game changer
Done poorly it is just awful

An example, Ted Cruz doing a Facebook live with his phone horizontal. And that was the worse of the issues in the video.

Before you go live, promote it.

Three atributes of great digital projects (that also apply to live video)

Simple
Useful
Delightful

1. Live Video is a part of your digital strategy, it’s not the center of it.

Try the different platforms and use the one that makes sense to you

2. Why go live?

If it’s not going to be special, don’t do it.

3. Plan everything you are doing

There are multiple ways to get people to see your video, make sure to publicise before, during and after.

4. It’s not about your network

It’s about the network of the person standing there with you.

5. read, interact and respond

It’s more effective if you pay some attention to what the audience is saying. Otherwise you will be irritating the people who are watching you.

Get a digital wingman/woman that will assist you in sharing relevant links, keep track of comments and filter interesting questions from the audience.

Quick trick, always ask a question in the description of your live video. That will become a conversation starter for the two people on the facebook live video.

6. go for at least 10 minutes

7. what’s going on? Reintroduce yourself throughout the video and say what is happening

This will give viewers a reason to stay because they won’t be confused about what is going on.

8. There are two audiences, the live audience and the replay audience

Part of your job is to promote the video, before and after the live session. Get people to see what you did and where you were.

9. Practice, practice, practice

When you need a safe place, use the “only me” feature on facebook.

Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Wed, 14 Nov 2018 09:07:38 +0100

Twitter: @nealschaffer

Website: https://nealschaffer.com/

Neal has been working in social media for ten years and focused on “The Business of influence”.

Social Media is a mindset

A new way of thinking about who can be an influencer and many ways of working with them.

https://twitter.com/TineSorensen/status/1062641422560645121

Attending #Spark conference pic.twitter.com/TiwfWMdKGw
— Tine Sørensen (@TineSorensen) November 14, 2018

Why is there still so much budget in traditional marketing? In other markets, small business does not have a website, but they use their instagram account and WhatsApp.

Influencer marketing should be a focus for 2019.

https://twitter.com/delay1/status/1062640675299176448

Budgets are not #digitalfirst @nealshaffer #spark @falcon pic.twitter.com/quJrEFtoBU
— Matthias «Delay» Göbel (@delay1) November 14, 2018

https://twitter.com/robertavaleria_/status/1062641147116429314

Go “people first”. Leverage people power to enhance organic reach @NealSchaffer @FalconIO #spark
— Roberta V. Cianetti (@robertavaleria_) November 14, 2018

Social media was made for people and not for business, that is why personal profiles get more traction than business pages.

Today everyone is a publisher. On instagram, twitter, etc. There is a democratisation on how information is communicated.

In this new age, everyone can be an influencer because people tell stories that brands can’t.

Generating Content is one of the greatest resources when working with influencers.

https://twitter.com/FalconIO/status/1062641796285689857

“How do you defeat the social media algorithms? You leverage people power." - @NealSchaffer on #InfluencerMarketing at #Spark pic.twitter.com/CJyxOMsu7a
— Falcon.io (@FalconIO) November 14, 2018

Rethink who an influencer can be

Influencer marketing is about community

Your community is always a smaller subset.

An influencer can help you reach a community that doesn’t trust you at the moment.

We should start with the publics closer to us, like employees and customers. Treat them like an influencer.The hard part is that it takes time to know people and being able to keep historical data on your relationship with so many people.

Start by mapping out this community.

Evaluate an influencer

Reach
Relevance
Resonance
Cultural fit
Relationship

Do an influencer audit.

https://twitter.com/MrsSchaerer/status/1062642999736328192

Totally agree with @NealSchaffer "Working with #influencers is not a one-night-stand, it's truly a marriage" - or at least it should be! #spark @FalconIO #InfluencerMarketing #influencerrelations
— Bianca Schärer (@MrsSchaerer) November 14, 2018

Content-centric influencer marketing

For B2B the focus is on building content

90% of the content that brands create is about themselves, not about their publics.

Events can be very powerful to engage with influencers. Have them as speakers or moderators, make them a part of the event and don’t just expect them to take interesting photos.

https://twitter.com/sabrodriguez1/status/1062646542358724608

There are 15 types of #influencer programmes according to @NealSchaffer - which are you adopting right now? #FalconSpark @FalconIO pic.twitter.com/bXdJEqjvmd
— Sabrina Rodriguez (@sabrodriguez1) November 14, 2018

The end game is to create a product. In china, the future seems to be having influencers collaborate in building products.

There are two ways of thinking, you can Buy influence, or you can BUILD influence. It comes down to “what’s in it for me?” So what can you provide the influencer? Not just money, it could be other resources or access to products. Help them grow their community for example, or give them a unique experience.

Don’t encourage cut and paste.

https://twitter.com/Jvesterager/status/1062649363497996290

“Working with influencers is to empower them to be authentic. They are NOT programmable marketing units.” @NealSchaffer #spark
— Jakob Vesterager (@Jvesterager) November 14, 2018

https://twitter.com/TineSorensen/status/1062650701539631104

... replaces nothing ... yet 😉 #spark @NealSchaffer Thank you for an interesting #Influencer talk pic.twitter.com/qC1cywMzWf
— Tine Sørensen (@TineSorensen) November 14, 2018

Digital Insanity Magazine by Bruno Amaral

LIVE! Lessons From Going Live Around the World

Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

reset your mindset for social media marketing

Rethink who an influencer can be

Content-centric influencer marketing