Communication
Why Communication Professionals must help build a Brand Experience
Pedro shared a video about why “Experience is the New Product”, his presentation at NEXT Berlin. You should watch it or at least read the slides. His point …
Bruno Amaral
Posted on 13 March, 2013
Communication
If Experience is the new Product, where is Communication?
At the NEXT Service Design Conference in Berlin, Pedro Custódio made a very strong case on why Experience is the new product. He’s going to share the …
Bruno Amaral
Posted on 11 October, 2012