Why Communication Professionals must help build a Brand Experience
Communication

Why Communication Professionals must help build a Brand Experience

Pedro shared a video about why “Experience is the New Product”, his presentation at NEXT Berlin. You should watch it or at least read the slides. His point … Read more

If Experience is the new Product, where is Communication?
Communication

If Experience is the new Product, where is Communication?

At the NEXT Service Design Conference in Berlin, Pedro Custódio made a very strong case on why Experience is the new product. He’s going to share the … Read more

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