Digital Insanity Magazine by Bruno Amaral

A beta-i veio à #escs

Fri, 06 Jun 2014 18:41:11 +0000

“A beta-i veio à #escs”

#escs

Fri, 06 Jun 2014 17:32:12 +0000

“#escs”

Crash course in Values

Mon, 22 Oct 2012 07:03:00 +0000

This is what kept me busy the last week, a quick intro to values systems applied to Public Relations.

The first slides quotes a report by the Arthur W. Page Society, The Authentic Enterprise. The second slide shows two things which have interesting values attached: the wrist watch and coffee.

We can tell the time from mobile phones, computers and other gadgets, yet we still wear watches. Same goes for coffee, specially in Portugal where asking someone out “for coffee” sometimes means everything except the coffee itself.

One last interesting note: I sent a tweet saying I needed a photo of a wrist watch.

preciso de uma foto de um relógio de pulso.

— Bruno Amaral (@brunoamaral) October 21, 2012

My friend Basílio replied with the photo you see above.

@brunoamaral pic.twitter.com/bJ7TiTzw

— Basílio C. Vieira (@BaiaVieira) October 21, 2012

Back to teaching PR and Social Media

Fri, 05 Oct 2012 08:00:50 +0000

There is a story behind this photo, for now it is enough to say it is relevant because it was taken at Escola Superior de Comunicação Social (ESCS).

A few months ago I was invited to join David Philips and Nuno Jorge in the Strategic Management and PR Master. The module is called Digital Communication Strategy and goes from the broad definitions of strategy all the way to how it can be applied online and goes forward to what the Web will allow in the Future.

This is an opportunity to bring out old slides and review the ideas, dusting off any concepts that don’t make sense today and rethink how it all fits together.

A while back I mentioned to Armando that although I love what we do I felt the need to step back once in a while to think about the big picture. The chance to talk with recent graduates is perfect for that, they surely have the questions I am looking for.

And yes, some of it will be shared on the blog, of course.

As for the picture

It was taken by Nelson Pimenta during Upload Lisboa and I was on the phone with a friend whose email account had just been hacked. That laptop was “stolen” from another friend and we managed to log back in, change the password and prevent further intrusions.