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Why Socialbakers’ Engagement Rate is not a solid metric

We have seen it before:   Socialbakers relies on the count of total fans in a given day to be able to benchmark different pages. There is however a … Read more

Bruno Amaral Bruno Amaral

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The grain of salt in Engagement Rates

The engagement rate for a Facebook Page is often used as a benchmark for performance against competitors and similar pages. It isn’t however so cut … Read more

Bruno Amaral Bruno Amaral

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