Content

Having control over your own content

I have been putting together the loose bits and pieces of this blog into the archive page, articles and posts dating back to 2005. Earlier stuff from 2004 … Read more

Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of … Read more

How to Build a Content Machine Without Spending a Cent

Lisa Toner https://twitter.com/lisatoner13 https://ettch.org/ Bad news, money does not grow on trees and people who have it spend it on absurd things, like … Read more

Vital Relationships: Content Producers and Brands

One of the things that makes the web amazing is that anyone can create content for it. Whether it is a news video for YouTube, a blog post, a set of photos … Read more

How and when do you read longer articles?

This is a real question, not just a teaser title. Think about it for a while, now that RSS is not the only way to pull your favorite content to a single … Read more

On filters, Facebook and the lack of critical thinking

Foto por Ricardo Bernardo

“When we change the way we communicate we change society.” — Clay Shirky

I have always liked this quote and saw …

The 3 Areas of Search Engine Optimization

When managing a website, one of the goals is to be listed as high as possible on Search Engine Results Pages (SERP) ). Working towards this goal is what is … Read more

What the web is made of (and what that means for PR Strategy)

If we would ask David Phillips or Philip Young what the web is made of, they would tell us about Platforms, Channels and Context. When we talk about the … Read more