Communication
How to prove the value of PR in a time of crisis
Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, …
Bruno Amaral
Posted on 12 October, 2010
Communication
The Current State of PR in Portugal
Last week I wrote a rant on how Public Relations is seen in Portugal. To sum everything up, We are seen as party-goers, guest relations or hosts at night …
Bruno Amaral
Posted on 19 September, 2010
Communication
Euprera Spring Symposium and the Values School of Thought
Saying it was a pleasure to be in Gent for the Euprera Spring Symposium 2010 is nothing short than an understatement as it is the kind of event that can …
Bruno Amaral
Posted on 7 March, 2010
Communication
Geek
A clean slate
Some of you may remember a different blog, Relações Públicas. Written in Portuguese, It is still the blog that ranks second for google searches on the …
Bruno Amaral
Posted on 24 September, 2009