This article was originaly published on Medium back in 2015. I am posting it here as well since the content still holds true after more than 2 years. I … Read more
It doesn’t matter how well you know your trade, if you are a marketing, public relations or IT consultant, or any other for that matter, you should build a … Read more
This blog was a bit stuck in the dark ages of blogging and was in need of a redesign, in all definitions of the word: a new look and a new reading … Read more
When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a … Read more
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