There is a lot of disclaimers in talks about augmented reality. Things change fast.

https://twitter.com/bam_lab/status/999573435616579584

Is it AR? VR? MR? These concepts have an amazing continuum, a wide spectrum of how AI can be a part of our daily life. We are still debating our relationship with the computer.

https://twitter.com/marekkalnik/status/999573957408952320

With Pokemon suddenly everyone was talking about augmented reality. It was an epidemic type of technology. It was a weird wave of fun and chaos.

AR’s evolution

https://twitter.com/AuroreMa27/status/999574788422209536

More companies became involved into AR after Pokemon Go. It is now maturing into a platform but it’s not ubiquitous yet. Yet, smartphones are giving us the tools to use AR. We have the required technology in our pockets. All it takes is a camera.

It also lets us do some crazy things:

  • Smart mirrors
  • Smart toothbrushes!

And it can give us useful things:

  • Real time information about the world around us
  • Tools to learn how to draw
  • Directions

https://twitter.com/AudaxUx/status/999577754529132544

https://twitter.com/axbom/status/999576255782703104

AR is reaching the age of usefulness, it’s stabilising an expanding. It’s also getting more interest from executives.

https://twitter.com/beantin/status/999577001123090433

Great AR is customer focused, and how can we build it ourselves?

The challenge is that people struggle to get started.

Before

  • You don’t need AR tools to prototype AR
  • Build it for people who are already mobile friendly
  • Consider how you will measure success

During

  • Narrow scenarios and embrace your constraints.
  • Prepare for lots of post-build testing

After

  • Consider the personal impact

https://twitter.com/berkun/status/999580480730255360

Solve real problems

Map customer needs, think about their lifecycle and find a place where AR can really help them.

  • Expand options for consideration (Ikea, Warby Parker, Sephora are a few examples)
  • Prevent post-purchase problems (Customer manual from Hyundai)