Ulrik Bo Larsen
- https://linkedin.com/in/ulrikbolarsen
- https://twitter.com/silentcrooner
Consumer behaviour is changing and people expect to engage with a brand in the same way they interact with their friends.
- Quick
- Human
MVMT is a brand that only exists in digital channels and it’s growing steadily.
https://twitter.com/sabrodriguez1/status/1062632646629572608
Amazing example of thumb-stopping content that drives an in-social commerce experience & transaction #MVMT @silentcrooner @FalconIO #Falconspark pic.twitter.com/5aX1ICnzVL
— Sabrina Rodriguez (@sabrodriguez1) November 14, 2018
Evolve or expire
https://twitter.com/sabrodriguez1/status/1062633528188379140
Marketing in a social & mobile world needs completely rethinking - challenge for legacy brands but evolve or die #FalconSpark @FalconIO pic.twitter.com/scAf9sDqEr
— Sabrina Rodriguez (@sabrodriguez1) November 14, 2018
Marketing is perfectly optimized for a world that no longer exists. That is why Falcon is focused in unifying social media management.
Three pilars:
- People
- Content
- Performance
https://twitter.com/danielbieri/status/1062634940670623744
People, Content and Performance. The new marketing philosophy? Get your stuff done and you will be quite successful in #socialmedia - #spark pic.twitter.com/b0xBaUcDLq
— Daniel Bieri (@danielbieri) November 14, 2018
Some of the features of the three pilars have already been a part of the enterprise process and methodology, but as separate parts and not integrated towards social media and other technologies for communication.
https://twitter.com/KristynaUnity/status/1062636168154628096
Point in case why so much traditionally marketing planning doesn’t work online @FalconIO #spark pic.twitter.com/qrjNdtY4MM
— Kristyna Hougaard (@KristynaUnity) November 14, 2018
The way we run ads is broken. Ad specialists and content teams seem separate.
Spreadsheets is where creativity goes to die.
Falcon is reinventing ads to try to solve this problem.
Smarter collaboration between the ad and content team, and integrated in all of Falcon’s process.
