#Spark 2018
Ignite Conversations That Connect.
![Sree Sreenivasan](https://brunoamaral.eu/post/live-lessons-from-going-live-around-the-world/gallery/IMG_5187_hub5af3774b9e1e4769c4ec0bf22b60838_279581_402x269_fill_q75_lanczos_smart1.jpg)
@sree [Https://bit.ly/sreespark](Slides used in the presentation) [Https://bit.ly/sreetips](Sree’s Tips) …
![Philipp Westermeyer](https://brunoamaral.eu/post/winning-in-times-of-google-apple-facebook-and-amazon-gafa/gallery/IMG_5117_hud58d81bb34d5107e21ac5479ffc9fa32_230126_402x269_fill_q75_lanczos_smart1.jpg)
https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult …
![Neal Schaffer](https://brunoamaral.eu/post/influencer-marketing-in-2019-how-to-create-an-influencer-marketing-strategy-that-generates-results/gallery/IMG_5107_hudc79a150a18041de7cd1ec71bef0b394_336463_402x269_fill_q75_lanczos_smart1.jpg)
Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of …
![Ulrik Bo Larsen](https://brunoamaral.eu/post/opening-keynote-the-day-after-tomorrow-the-future-anatomy-of-your-martech-stack/index.assets/IMG_8880_hubcf8b22e11bb1cfe8fa6c5f342d737d2_381637_402x269_fill_q75_lanczos_smart1.jpg)
Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a …
![Madeleine Hall - Little, Brown Book Group](https://brunoamaral.eu/post/organic-instagram-growth-a-bookish-case-study/gallery/IMG_5182_hu35e3f0e8642e1c3a1c8b63e6c7fdbbb1_184676_402x269_fill_q75_lanczos_smart1.jpg)
Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda …
![Sabrina Rodriguez - Dentsu Aegis Network](https://brunoamaral.eu/post/bringing-social-to-the-boardroom-how-to-drive-real-business-value-through-social-insights/gallery/IMG_5160_huff1010a9c0ee281ff926a5bd8dfa59c7_360751_402x269_fill_q75_lanczos_smart1.jpg)
@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an …
![Janos Ienciu - Motorsport Network](https://brunoamaral.eu/post/how-to-monetize-social-media/gallery/IMG_5153_hue3b6c79985985e25572d4081dfdb3a01_169188_402x269_fill_q75_lanczos_smart1.jpg)
https://twitter.com/janos_ienciu Social media is already a pay to play world. Groups and Hashtags: are good ways to find and lure people instead of chasing …
![Hanne Grainger - Jameson Irish Whiskey](https://brunoamaral.eu/post/turning-strangers-into-friends-pulling-up-a-stool-next-to-your-mates-not-your-followers/gallery/IMG_5146_hu09943d8e225fa82724632ae2f7145fbc_300083_402x269_fill_q75_lanczos_smart1.jpg)
Hanne Grainger Jameson Irish Whiskey There are so many brands that just talk about themselves. Jameson has been learning how not to do this by trial and …
![Lisa Toner - HubSpot](https://brunoamaral.eu/post/how-to-build-a-content-machine-without-spending-a-cent/gallery/IMG_5138_hu0085941b300a84ca44702c07dc325e02_293349_402x269_fill_q75_lanczos_smart1.jpg)
Lisa Toner https://twitter.com/lisatoner13 https://ettch.org/ Bad news, money does not grow on trees and people who have it spend it on absurd things, like …