2 min read

If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a personal profile, a blog comment, an audio or a video file. We can look at all our online activity as publishing and sharing information.

Before the Internet, knowledge and information was limited to books, recordings, and encyclopedias. Today, information is distributed without restrictions. If on one hand this means that the Internet is the biggest and most accessible source of information, on the other it causes a problem regarding the quality of that information.

The speed at which we publish information on the web makes it impossible to catalogue content, to assure the veracity and accuracy of information much less the credibility of a great deal of sources of information.

To organizations this translates into an enforced transparency and a new management task, that of monitoring the online discourse and acting to preserve reputation as best as possible.

“The power of tags shows that the way to manage information overload is more information. That’s what the doomsayers of the 90’s — Information Anxiety! Information Tidal Wave! — didn’t foresee.”

David Weinberger, Co-Autor do “Cluetrain Manifesto”; Autor de “Everything is Miscellaneous: The Power of the New Digital Disorder”

Fighting the hype

Rants and clarifications about core concepts of digital communication

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There is no such thing as a Web 2.0

“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of … Read more

Bruno Amaral Bruno Amaral

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Fighting the Hype, first steps

The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the … Read more

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New Ways To Communicate

The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of … Read more

Bruno Amaral Bruno Amaral

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Publish First, Filter later

To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one … Read more

Bruno Amaral Bruno Amaral

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The Excess of Information

If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a … Read more

Bruno Amaral Bruno Amaral

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Intro – The Internet

It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) … Read more

Bruno Amaral Bruno Amaral

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Fighting the Hype

Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of … Read more

Bruno Amaral Bruno Amaral

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