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web

There is no such thing as a Web 2.0

“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of … Read more

Bruno Amaral Bruno Amaral

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Web

Fighting the Hype, first steps

The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the … Read more

Bruno Amaral Bruno Amaral

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Web

New Ways To Communicate

The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of … Read more

Bruno Amaral Bruno Amaral

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Web

Publish First, Filter later

To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one … Read more

Bruno Amaral Bruno Amaral

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Web

The Excess of Information

If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a … Read more

Bruno Amaral Bruno Amaral

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web

Intro – The Internet

It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) … Read more

Bruno Amaral Bruno Amaral

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web

Fighting the Hype

Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of … Read more

Bruno Amaral Bruno Amaral

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