fighting the hype There is no such thing as a Web 2.0

“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of …

Bruno Amaral
Bruno Amaral
8 October, 2010
fighting the hype Fighting the Hype, first steps

The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the …

Bruno Amaral
Bruno Amaral
7 October, 2010
fighting the hype New Ways To Communicate

The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of …

Bruno Amaral
Bruno Amaral
6 October, 2010
fighting the hype Publish First, Filter later

To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one …

Bruno Amaral
Bruno Amaral
5 October, 2010
fighting the hype The Excess of Information

If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a …

Bruno Amaral
Bruno Amaral
4 October, 2010
fighting the hype Intro – The Internet

It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) …

Bruno Amaral
Bruno Amaral
1 October, 2010
fighting the hype Fighting the Hype

Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of …

Bruno Amaral
Bruno Amaral
30 September, 2010