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Not everything fits neatly into categories and stories, into little boxes in our mind. That’s what the blog section is for.

Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …

Information is ammunition, data is the new gold. This is true since the time of Sun Tzu, and we still haven’t figured it out. A lot of time and money …

On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …

The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …

I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …

A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …

AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …

The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …

“Think Different” used to be Apple’s motto. Lately I wonder where that motto is in the way they run their business, and how much we are …

Been trying to catch up with, well, life. Work wise, at the Lisbon Collective we have built an extensive in depth audit for websites of any size. Given a …