Business Modelo3, PR as Business Strategy

It’s tax season in Portugal, and that used to mean a huge headache of gathering receipts and filling forms. Modelo3 is a company that came to change …

Communication Online PR at ISCSP and UBI

<img class=“alignright wp-image-599” title=“Lisbon - Orient Train Station” …

Geek Code, Design and Public Relations

<img class=“alignright size-full wp-image-591” title=“Phone,Tablet, Desktop” src=6263640150_461936bb79.jpg" …

Geek Breaking the hiatus

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Communication Euroblog Study, new tools for research

2010 was the year I had the chance to become part of the Euroblog Study together with Philip Young and Derek Hodge. Simply put, it is an effort to …

Communication EUPRERA Spring Symposium 2011

Last week Lisbon and specifically the School of Communication and Media Studies, was the stage for the EUPRERA/Euroblog Spring Symposium. I had the …

Communication Facebook Data team reveals research on Values Systems

Carla, a very good friend, was kind enough to point me towards the new Facebook Data article “What’s on your mind“. The study and its findings come …

Creativity Xmas2010 Lisbon

Geek How Technology Impacts PR And How We Can Respond

I have been meaning to write this post for a while now. But as all landmarks it needed undivided attention. A week as passed since I had the great pleasure …

Communication How to prove the value of PR in a time of crisis

Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, …