Blog
Not everything fits neatly into categories and stories, into little boxes in our mind. That’s what the blog section is for.
I have been meaning to write this post for a while now. But as all landmarks it needed undivided attention. A week as passed since I had the great pleasure …
Richard Bailey posted a very pertinent question on PR Studies, how can we prove the value of PR? The conversation drifted a bit towards what is in fact PR, …
As some of you are aware, part of this blog is dedicated to the issue of Public Relations and Values Systems. If you search for it, or look at the Values …
“In less than five years, a movement has taken hold that is having a profound effect on public relations. Called Web 2.0 by Tim O’Reilly, of …
The last few posts make up an introduction to online communication. In very broad strokes they attempt to give you an idea on how I think about the …
The Internet is not just content, it is also populated by a myriad of ways to communicate. Communication on the Internet is no longer the exchange of …
To solve the puzzle presented by the excess of information we adopted a series of mechanisms to gather and organize online content. Search Engines were one …
If we publish a document on the Web, it is immediately at the reach of millions of people with Internet access. The document can be an HTML page, a …
It is wrong to think about the Internet as a platform or a mass media channel. What began as a project from the Advanced Research Projects Agency (ARPA) …
Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings. The point of …
