Communication If Experience is the new Product, where is Communication?

At the NEXT Service Design Conference in Berlin, Pedro Custódio made a very strong case on why Experience is the new product. He’s going to share the …

Bruno Amaral
Bruno Amaral
11 October, 2012
Geek Facebook visitor insights

The other day I noticed the still recent Facebook Software Development Kit (SDK) for PHP. You can find it here. Simply put, an SDK allows developers to …

Bruno Amaral
Bruno Amaral
10 October, 2012
Communication Public Relations Marketing

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Bruno Amaral
Bruno Amaral
9 October, 2012
Geek How this blog is going to work

It’s a blog and it shouldn’t be hard or complicated, right? And it shouldn’t be boring either. Once in a while you will get a post which …

Bruno Amaral
Bruno Amaral
8 October, 2012
Communication Back to teaching PR and Social Media

There is a story behind this photo, for now it is enough to say it is relevant because it was taken at Escola Superior de Comunicação Social (ESCS). A few …

Bruno Amaral
Bruno Amaral
5 October, 2012
Geek How to put a little bit of Lisbon on your computer

<img class=“alignnone size-full wp-image-637” title=“OTTO-1024x0768 copy” src=OTTO-1024x0768-copy-e1337647206539.png" …

Bruno Amaral
Bruno Amaral
22 May, 2012
Communication On filters, Facebook and the lack of critical thinking

“When we change the way we communicate we change society.” — Clay Shirky I have always liked this quote and saw it as being true and positive. After all, …

Bruno Amaral
Bruno Amaral
21 May, 2012
Business Modelo3, PR as Business Strategy

It’s tax season in Portugal, and that used to mean a huge headache of gathering receipts and filling forms. Modelo3 is a company that came to change …

Bruno Amaral
Bruno Amaral
23 April, 2012
Communication Online PR at ISCSP and UBI

<img class=“alignright wp-image-599” title=“Lisbon - Orient Train Station” …

Bruno Amaral
Bruno Amaral
16 April, 2012
Geek Code, Design and Public Relations

<img class=“alignright size-full wp-image-591” title=“Phone,Tablet, Desktop” src=6263640150_461936bb79.jpg" …

Bruno Amaral
Bruno Amaral
28 March, 2012