First slide

This is My Notebook

We all contain multitudes. People are much more than their Social Media, and those platforms don't give us much room to build on.

This is my playground and scrapbook where I share what I know, what I do, and what I am thinking about.

Inside these pages there are blog posts, in-depth articles, projects, and even games. Each of them, a different piece of me.


Teaching first year students at the School of Communication and Media Studies


Teaching a Digital Strategy post-graduate course at University of Lisbon, ISCSP

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Consulting work in Corporate Communication, and User Experience

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Latest Writing

Weekly Journal

Week 48

For week 47, the reflection was about creativity in the age of the algorithm, and right after, Spotify Wrapped took over my social media feeds. From a Marketing and Communication perspective it is an unbeatable promotion tool for Spotify and a tool to show values and personality for the user. This time I saw some backlash from others, showing some resentment with the flood of Spotify Wrapped stories. To make things more interesting, I found Weird Al Yankovic mocking Spotify on supposedly the artist message part of this years’ Wrapped.
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by Bruno Amaral, 04-Dec-2023



Dive into a story or project

A tool for research on Multiple Sclerosis
Open Source Gregory MS

A free Artificial Intelligence agent to speed up medical research

Some things are just too big to toot about.
Weekly Journal

Short review of the week and useful tools

creative writing The Coffee Journal

I know very well why this notebook exists and why I began writting down loose thoughts and scribbles.


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