Fighting the Hype

1 min read

Over the next few weeks I will be publishing a small series of articles, most of which are the translation to english of previous writings.

The point of these articles is to bring down popular concepts such as “Web 2.0”, “Social Media”, “Social Web”, “Social Networks” and a number of others. These concepts tend to be misunderstood and misused, as a result Communication Professionals are faced with unrealistic expectations about what they do, how the tools they use work and what results are to be achieved.

Simply put, just because a word is used often it does not mean it is always given the same meaning or even understood.

First we will look a bit at the evolution of the Internet, and then we will pick up the concepts one by one.

Chapters

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