Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University
On my mind lately, Public Relations exists as a profession because organisations can’t be trusted to be ethical and responsible on their own. Psychology …
The people don't come because you grandiose motherfuckers don't play shit that they like. If you played the shit that they like, then people would come. …
I don’t know why, but lately I have been seeing Tarot readings using TikTok’s Live Video. While I tend to respect other’s beliefs, this one is something I …
A graph, a process, a mind map or a collection of notes, everything can be seen as a network of sorts. I have been coming across the concept of network in …
AI is generating some interesting work but still isn’t able to understand the complex context required for effective communication. It may never do so in …
The unbiased and dispassionate approach can be the best thing an agency brings to a business or brand, as long as their method is solid and the results …
“Think Different” used to be Apple’s motto. Lately I wonder where that motto is in the way they run their business, and how much we are …
Been trying to catch up with, well, life. Work wise, at the Lisbon Collective we have built an extensive in depth audit for websites of any size. Given a …
This is going to be a shorter newsletter than usual. “Life is what happens when you’re busy making plans” was a very true statement last week. I had the …
There is something on my mind lately, have you noticed LinkedIn is filled with answers to questions nobody asked? Other social media channels are filled …
