Bruno Amaral

669 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

Communities in the age of algorithms
weekly notes Week 47

The New Yorker published a nice piece about Why The Internet Isn’t Fun Anymore. And the scenario described is spot on. The algorithms that social …

Bruno Amaral
Bruno Amaral
28 November, 2023
Art is faster than tech
weekly notes Week 46

What’s going on with OpenAI, Sam Altman and Microsoft? I have no idea and will not try to stitch up a theory like everyone else. Instead I just want …

Bruno Amaral
Bruno Amaral
22 November, 2023
Building transparent websites
weekly notes Week 45

I got excited with the work that started last week. A bit of context first. Since 2021, I have been running the Gregory MS Project and it grew more than I …

Bruno Amaral
Bruno Amaral
13 November, 2023
weekly notes Week 44

If you missed it, OpenAI held a conference with some exciting news for developers. …

Bruno Amaral
Bruno Amaral
2 November, 2023
Information wants to be free
weekly notes Week 43

Remember Aaron Swartz? He was a prime example of what the internet and the web can be. When he was 14 he was already contributing to the web with the RSS …

Bruno Amaral
Bruno Amaral
31 October, 2023
Putting things into place
weekly notes Week 42

Things never happen at the speed we want. It’s either too fast and we feel overwhelmed or too slow and we feel anxious. When I am faced with the …

Bruno Amaral
Bruno Amaral
22 October, 2023
Quality over consistency
weekly notes Week 41

I had to pause this newsletter for personal reasons and I missed it. Writing these notes became a reflection that calms me and helps me make sure I’m on …

Bruno Amaral
Bruno Amaral
16 October, 2023
When to pull a MacGyver
weekly notes Week 36

The regular topic on my mind these last two weeks is how some details ammount for nothing towards a certain goal. And it’s not about the size of …

Bruno Amaral
Bruno Amaral
12 September, 2023
Not the rule
weekly notes Week 34

The right value in the right place People, content, and publics are like chess pieces, their value changes when they move. And spotify found out about this …

Bruno Amaral
Bruno Amaral
25 August, 2023
How to make your own luck
weekly notes Week 33

Sometimes life is just a bit too heavy. Long story short, I have Multiple Sclerosis, hence why https://gregory-ms.com/ is such a dear project to me. And …

Bruno Amaral
Bruno Amaral
16 August, 2023