Bruno Amaral

668 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

From Lauryn Hill to Galt MacDermot
Creativity Sample School

Sometimes I get sucked into a rabbit hole because of something I found interesting. This time, it was a sequence of songs. What comes next is meant to help …

Bruno Amaral
Bruno Amaral
29 November, 2018
How writers, publishers and readers can work together to improve the web
Creativity In defense of in-depth writing

The spark for this post comes from an article I read on Medium by @tomkuegler. “How To Become Ridiculously Self-Aware In 20 Minutes” is an …

Bruno Amaral
Bruno Amaral
24 November, 2018
Sree Sreenivasan
Spark 2018 LIVE! Lessons From Going Live Around the World

@sree [Https://bit.ly/sreespark](Slides used in the presentation) [Https://bit.ly/sreetips](Sree’s Tips) …

Bruno Amaral
Bruno Amaral
14 November, 2018
Philipp Westermeyer
Spark 2018 Winning in Times of Google Apple Facebook and Amazon (GAFA)

https://twitter.com/westermeyer Today the world is dominated by platforms: GAFA. Google, Apple, Facebook and Amazon. European companies are in a difficult …

Bruno Amaral
Bruno Amaral
14 November, 2018
Neal Schaffer
Spark 2018 Influencer Marketing in 2019: How to Create an Influencer Marketing Strategy That Generates Results

Twitter: @nealschaffer Website: https://nealschaffer.com/ Neal has been working in social media for ten years and focused on “The Business of …

Bruno Amaral
Bruno Amaral
14 November, 2018
Ulrik Bo Larsen
Spark 2018 Opening Keynote: The Day After Tomorrow - The Future Anatomy Of Your Martech Stack

Ulrik Bo Larsen https://linkedin.com/in/ulrikbolarsen https://twitter.com/silentcrooner Consumer behaviour is changing and people expect to engage with a …

Bruno Amaral
Bruno Amaral
14 November, 2018
A short story of two ocasional friends
Creativity Rafiki

رفيقي Glass and metal are perfect to make a big building seem even bigger. The high windows and skylights are great during the day, but at night they make …

Bruno Amaral
Bruno Amaral
9 November, 2018
Madeleine Hall  - Little, Brown Book Group
Spark 2018 Organic Instagram Growth: A bookish Case Study

Virago is a book store with an irreverent brand personality. We looked into the audience that was already following the brand. Tone of Voice: Agenda …

Bruno Amaral
Bruno Amaral
30 October, 2018
Sabrina Rodriguez  - Dentsu Aegis Network
Spark 2018 Bringing Social to the Boardroom: How to Drive Real Business Value Through Social Insights

@Sabrodriguez1 Brands on social media outgrow their peers. The rise of adblockers shows that we are moving away from the age of broadcast and to an …

Bruno Amaral
Bruno Amaral
30 October, 2018
Janos Ienciu  - Motorsport Network
Spark 2018 How to Monetize Social Media

https://twitter.com/janos_ienciu Social media is already a pay to play world. Groups and Hashtags: are good ways to find and lure people instead of chasing …

Bruno Amaral
Bruno Amaral
30 October, 2018