Bruno Amaral

684 posts

I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

weekly notes DeepSeek drama, AI in Education, and Jasmin Tea

DeepSeek vs. OpenAI sparks a debate on AI ethics, educators champion AI literacy in classrooms, and a cup of jasmine tea reminds us that no question is too …

Bruno Amaral
Bruno Amaral
2 February, 2025
weekly notes AI reputation signalling, valuable open-source, and a clip of hope

Exploring AI in education, society, and open-source innovation. This week’s notes cover new projects, reputation signalling by big tech backfiring, and …

Bruno Amaral
Bruno Amaral
26 January, 2025
weekly notes Optimistic Projects and Conflicts Around the Web

Updates on recent projects, an alert system for clinical trials. Plus, a look at social media shifts, open web protocols, and the challenges of …

Bruno Amaral
Bruno Amaral
18 January, 2025
weekly notes The Fediverse, Prompt Hypes, and AI Assistants

This week turned out to be a long one. Here’s a quick overview. With Bluesky, the social media echo chamber is back in vogue - Discussion about the …

Bruno Amaral
Bruno Amaral
29 September, 2024
Are we getting swiped away?
Sex, Lies, and Social Media

“Where’s the sex?” This is the question me and my friends would fire away each time a new social network came along during the Web 2.0 era. Back then, …

Bruno Amaral
Bruno Amaral
28 September, 2024
Great photographer, amazing geek, all around good guy
Sérgio Bernardino

Bruno Amaral
Bruno Amaral
15 September, 2024
weekly notes Break ups, new AI models, and other things I loved this week

Bruno Amaral
Bruno Amaral
15 September, 2024
Dear Spotify, we’re breaking up

I came to the realisation that I don’t love you at all. Our relationship started well. Can we even call it a relationship, wasn’t it a mere business …

Bruno Amaral
Bruno Amaral
14 September, 2024
weekly notes The Fediverse, AI in PR, and Modern Controversies

There seems to have been a change on the web with the demise of Twitter. Blogs turned into newsletters. WordPress lost ground to Substack, Beehiiv and …

Bruno Amaral
Bruno Amaral
7 September, 2024
Week 24
weekly notes The Short Story of AI

This last week was … sort of odd on a personal level. Got some more work done on Gregory AI, making the system able to monitor different research …

Bruno Amaral
Bruno Amaral
16 June, 2024