
Bruno Amaral
I am a Digital Strategist, divided between tech and creativity, working for the Lisbon Collective and teaching Public Relations at the School of Communication and Media Studies and in the Masters Course of Communication and Digital Strategy at the Lisbon University

DeepSeek vs. OpenAI sparks a debate on AI ethics, educators champion AI literacy in classrooms, and a cup of jasmine tea reminds us that no question is too …

Exploring AI in education, society, and open-source innovation. This week’s notes cover new projects, reputation signalling by big tech backfiring, and …

Updates on recent projects, an alert system for clinical trials. Plus, a look at social media shifts, open web protocols, and the challenges of …

This week turned out to be a long one. Here’s a quick overview. With Bluesky, the social media echo chamber is back in vogue - Discussion about the …

“Where’s the sex?” This is the question me and my friends would fire away each time a new social network came along during the Web 2.0 era. Back then, …

I came to the realisation that I don’t love you at all. Our relationship started well. Can we even call it a relationship, wasn’t it a mere business …

There seems to have been a change on the web with the demise of Twitter. Blogs turned into newsletters. WordPress lost ground to Substack, Beehiiv and …

This last week was … sort of odd on a personal level. Got some more work done on Gregory AI, making the system able to monitor different research …