Some of you may remember a different blog, Relações Públicas.
Written in Portuguese, It is still the blog that ranks second for google searches on the portuguese translation of Public Relations. Positioned as the best place for dialogue on PR, it stands as the result of three years of work.
It reached 550 RSS Subscribers and an average near 5000 visits per month and I believe that in time it would continue to grow. But times change and I began to regret the language barrier for a number of reasons.
So I decided to take on a new domain name, and start over. With a new blog, a new strategy and new challenges. Aggregating the dialogue being one of those challenges. (Hopefully, as soon as I have the time, you will see a good mix of blogging and microblogging.)
At the same time, I could not simply leave the first website un-attended. With a great google rank also comes great responsibility. That means that the pulse for Relações Públicas will still beat, just at a slower pace.
As for this new place of dialogue, I will try to focus on research and insights on Public Relations that applies to the discipline and not simply to a new platform for online communication.
Stick around, it will be interesting.