the difference between an amateur and a pro, and why freelancers shouldn't race to the bottom
Business What I learned from Benjamim

Photo copyright, Benjamim These things may sound different and unrelated, yet they fired some of the same synapses in my brain. First, a post in Bored …

Bruno Amaral
Bruno Amaral
6 July, 2017
Business Guitarras ao Alto

Working as a freelancer means that you sometimes get to see something grow from small to huge. Yesterday, I had the feeling I was watching that process …

Bruno Amaral
Bruno Amaral
18 June, 2017
Business On metrics for social media at EDIT

Your day can change pretty fast in Lisbon. One minute I was sitting down at a coffee shop, talking with Pedro Garcia through Facebook, the other I was …

Bruno Amaral
Bruno Amaral
19 June, 2014
Business Every consultant should build a company

It doesn’t matter how well you know your trade, if you are a marketing, public relations or IT consultant, or any other for that matter, you should …

Bruno Amaral
Bruno Amaral
5 January, 2014
Business 7 things to kickoff 2014

Rest assured, this is not going to be one of those boring and emotional posts about the new year. This is about all the things I have been doing these last …

Bruno Amaral
Bruno Amaral
1 January, 2014
Business A mobile app is born

A bit of context, a portuguese investments bank (BPI) organised a hackday, a challenge to build a mobile app in 24 hours or less, called Appy Day BPI. …

Bruno Amaral
Bruno Amaral
18 December, 2013
Business Meet the Lisbon Photowalkers

Over the last 4 weeks I have been working, together with Basílio, in building something new around the community of photowalkers in Lisbon. It is something …

Bruno Amaral
Bruno Amaral
24 November, 2013
Business There is no such thing as digital strategy

Digital Strategy 101 from Bud Caddell Budd Caddell has an interesting presentation on Digital Strategy 101 that you can see above. If you are looking to a …

Bruno Amaral
Bruno Amaral
3 August, 2013
Business A quick summary on strategy

I am still looking into good definitions of strategy. A few weeks back I found this slidedeck by Marc Sniukas that starts off with an interesting summary …

Bruno Amaral
Bruno Amaral
29 July, 2013
Business Three Perspectives on Strategy

When you work in Management or Communication you hear people talk about strategy all the time. They talk about the need for a solid business strategy, a …

Bruno Amaral
Bruno Amaral
9 May, 2013