Digital Insanity

Tales of an hyperactive geek

Measure what counts, readers

It's never about how many visitors you get, but how many you engage with

2 min read

Measure what counts, readers

For some reason Marketing professionals are still focused in counting the number of likes over the number of sales, the number of reactions over the number of valuable comments. Some have thankfully moved to count conversions, even though they don’t always share that information with the agency that struggles to bring them more leads. Bloggers and Instagramers are even buying followers on their respective platforms so they can resell that influence.