Vsauce on Reason, persuasion, and democracy
Communication What is the future of reasoning?

This was a very interesting find, Michael Stevens (Vsauce on YouTube) puts forward a definition of Reasoning as something that is not limited to our brain …

Bruno Amaral
Bruno Amaral
7 May, 2021
Communication Communication Strategy is About Solving Problems Before They Happen

Human nature insists on a definition for every concept. The field of strategic management cannot afford to rely on a single definition of strategy, indeed …

Bruno Amaral
Bruno Amaral
19 September, 2019
Communication Reputation and Culture

https://www.nytimes.com/2019/04/16/podcasts/the-daily/carlos-ghosn-nissan-arrest.html Unsplash Logojohn cameron

Bruno Amaral
Bruno Amaral
29 April, 2019
Communication Getting Started With Reputation

I have been teaching crisis management in digital communication for a while now, at the University of Lisbon, you can find more information at …

Bruno Amaral
Bruno Amaral
26 January, 2018
Stephen Wendel
communication 3 strategies for behavior change

Stephen Wendel 3 strategies for behavior change Intro supporting conscious choices fitbit opower hellowallet as well as other companies and agencies who …

Bruno Amaral
Bruno Amaral
7 June, 2015
Communication Geek This is not madness. This is … THE INTERNET!

The Portuguese government sometimes comes up with some harebrained ideas. The latest is a project to tax devices where I might wish to make a copy of …

Bruno Amaral
Bruno Amaral
4 December, 2014
Communication A Customer Support primer

First, a disclaimer. What follows is not research, academic or otherwise. It is a quick list and ideas I picked up from my work with Fujitsu Services, the …

Bruno Amaral
Bruno Amaral
30 November, 2014
Communication Upload Lisboa 2014

Last friday I had already shared my expectations about Upload Lisboa. It's now sunday and I can say I had a number of happy surprises. That article is now …

Bruno Amaral
Bruno Amaral
5 October, 2014
Communication Going Back to School

This time I can't skip classes. The school where I graduated invited me to be part of a Post-Graduate course on Strategic Communication. Specifically, I am …

Bruno Amaral
Bruno Amaral
2 June, 2014
Communication Vital Relationships: Content Producers and Brands

One of the things that makes the web amazing is that anyone can create content for it. Whether it is a news video for YouTube, a blog post, a set of photos …

Bruno Amaral
Bruno Amaral
21 January, 2014